The Art of Cakes and Pies: Famous Illustrators

Famous illustrators rendered mouth-watering art of cake and pies in glorious color. In the early part of the last century, almost all food advertising had to use art work, not photography. Color photography produced dark images that were not suitable for the printed page. Hams, canned vegetables and fruits and especially baked goods were illustrated […]

Peter Helck: Trucking

The illustrator Peter Helck was known for his expert renderings of machinery, especially trucks, trains and aircraft. He had a life-long fascination beginning as a boy in New York City watching the steam trains near Grand Central Station around the turn of the century. Later, his interests turned to painting and he became a commercial […]

Decorative Food Art of Rene Clarke

The Decorative Food Art of Rene Clarke Browse hundreds more vintage ads and magazone covers for sale 1 Nobody drew and painted food like Rene Clarke. He joined the advertising firm of Caulkins and Holden in 1912, where he remained for 44 years. He became Art Director and served the last 7 years as President.  […]

Austin Briggs: His Advertising Illustrations

The artist Austin Briggs was rightly celebrated for his masterly editorial illustrations for magazines through the 1940s and 50s. His art drew the reader right into the stories with a sense of drama and anticipation, like a good movie trailer. Somewhat ignored is the advertising work he did for clients like American Airlines, General Motors […]

Artists who illustrated in the CEREAL WARS

Advertisers put illustrators to work painting adults and mostly children scarfing down all kinds of grains in all kinds of shapes. The idea of pouring milk on a bowl of cereal was a convenient and appealing answer to the problem of breakfast. Here’s some of the artists who succeeded in making it an everyday fixture […]

Before Danny the Dinosaur: The Early Cartoons of Syd Hoff

1 2 Syd HoffLike his fellow cartoonist, William Steig, Syd Hoff had a similar duel career. First as a successful and prolific cartoonist for most of his life, then as a best-selling children’s book author and illustrator. In 1958 Harper published Danny the Dinosaur which began his amazing run of over 60 titles he wrote […]

Before Roland and Sylvester: William Steig’s Early Cartoons

Today we mainly think of William Steig as an award -winning author and illustrator of children’s books. But before his 1968 breakout career in that field (he was in his early 60s), he was a very successful cartoonist. He published over 1,600 drawings in all, including 117 covers for The New Yorker.  Back in the […]

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