The Art of Cakes and Pies: Famous Illustrators

Famous illustrators rendered mouth-watering art of cake and pies in glorious color. In the early part of the last century, almost all food advertising had to use art work, not photography. Color photography produced dark images that were not suitable for the printed page. Hams, canned vegetables and fruits and especially baked goods were illustrated […]

James Williamson: The Second Arrow Shirt Man

Everyone remembers Joseph Leyendecker’s square-jawed Arrow Shirt Man. He was an American icon through the Roaring Twenties. Leyendecker’s illustrations became a distinctive image representing the country’s prosperous Jazz Age. However, with American economy in the midst of the Great Depression in the early 30s, manufacturer Cluett Peabody began a new ad campaign for Arrow based […]

Peter Helck: Trucking

The illustrator Peter Helck was known for his expert renderings of machinery, especially trucks, trains and aircraft. He had a life-long fascination beginning as a boy in New York City watching the steam trains near Grand Central Station around the turn of the century. Later, his interests turned to painting and he became a commercial […]

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