As Art Director, I created these ads and others like them for Burger Chef Promotions.
Burger Chef and Jeff Promotions.
November 16, 2014 by
Here are a few more Burger Chef and Jeff promotions I have on hand.
Burger Chef & Jeff Comic Strips
November 12, 2014 by
As the writer-art director, I hired a number of different artists to complete the finished art. Frank Page, Leo Monahon and Marty Murphy among them. Most of the visuals shown of various promotions were drawn by Frank Page, a successful Los Angeles illustrator who had just the right design sense for the material. By the […]
Burger Chef Promotions and Puzzles.
November 11, 2014 by
by Dick Chodkowski. In the course of the six years that Burger Chef ran the campaign, literally hundreds of promotional pieces were created by the Ogilvy and Mather team in Los Angeles including tattoos, glass designs, decals, buttons, comic books and puzzles. Here are some puzzles. Magician Burgerini’s rabbit is lost and he’s asking for […]
Bugs Bunny Addendum
July 28, 2014 by
A few more images to celebrate Bugs Bunny’s birth, yesterday with the release of “A Wild Hare,” by Dick Chodkowski – Gagster Chod
Best Ears of Our Lives
July 27, 2014 by
On this day in 1940 Bugs Bunny made his debut in “A Wild Hare.” by Dick Chodkowski – @GagsterChod I wanted to lift every word from http://en.wikipedia.org/wiki/A_Wild_Hare because it’s interesting if this is your thing. Sure, I could have rewritten it for this post – but someone else deserves credit for the very neat coverage. […]
Burger Chef Funburger Evolves Into the Funmeal.
May 30, 2014 by
by Dick Chodkowski – @GagsterChod In 1973, Burger Chef Restaurants decided to direct a campaign aimed at kids with the purpose of getting children to influence the family decision on where to go for lunch. With that in mind, the Funburger evolved into the Funmeal. A Funburger would come with fries, a drink and a […]
Ogilvy and Mather Mad Men give birth to Burger Chef and Jeff and the Funburger.
May 26, 2014 by
by Dick Chodkowski – @GagsterChod Ogilvy and Mather’s Los Angeles team working on the Burger Chef account came up with the concept of creating two spokespersons that appealed to children. And so the cartoon characters Burger Chef and Jeff were born. The Burger Chef logo was designed by Tony Haller. Everyone on the team had […]
Funburger advertising
May 18, 2014 by
The Funburger and later the Funmeal were featured in print and TV ads. by Dick Chodkowski – @GagsterChod The main characters were Burger Chef and Jeff who ran the restaurant. Various characters came into the store with problems that Burger Chef solved with much merriment and word play.
Burger Chef and Jeff in the Missing Pickles Mystery
May 8, 2014 by
Mad Men and Don Draper take note by Dick Chodkowski – @GagsterChod Ogilvy & Mather’s Los Angeles office handled the Burger Chef account from about 1973-1978. Their New York office had a number of General Foods accounts and GF had recently acquired the fast food franchise. Part of Burger Chef’s strategy was to appeal to […]
