Burger Chef and Jeff In the Great Pickle Mystery

Ogilvy & Mather’s Los Angeles office handled the Burger Chef account from about 1973-1978. Their New York office had a number of General Foods accounts and GF had recently acquired the fast food franchise.
Ogilvy handed off the creative work to their L.A. office because of that office’s expertise in marketing to children. It already had the Mattel Toys account.
Part of Burger Chef’s strategy was to appeal to kids and the L.A. office created products like the Funburger and Funmeal years before MacDonalds’ Happy Meal. The ad agency created all the cartoon characters for their advertising and merchandising materials.
Eventually, General Foods exited the franchise business. They were all about packaged goods and could not control the messy politics and economics involved with franchise owners who all had different ideas about advertising – and paying for it.  See Burger Chef and Jeff in the Haunted Hotel Mystery