Ogilvy and Mather Mad Men give birth to Burger Chef and Jeff and the Funburger.

by Dick Chodkowski – @GagsterChod

Ogilvy and Mather’s Los Angeles team working on the Burger Chef account came up with the concept of creating two spokespersons that appealed to children. And so the cartoon characters Burger Chef and Jeff were born. The Burger Chef logo was designed by Tony Haller.

Everyone on the team had grown up with Cracker Jacks and remembered how much the surprise inside appealed to them. It seemed a natural to add a wrapped surprise toy in the Burger container – thereby turning it into a Funburger.