James Williamson: The Second Arrow Shirt Man

Everyone remembers Joseph Leyendecker's square-jawed Arrow Shirt Man. He was an American icon through the Roaring Twenties. Leyendecker's illustrations became a distinctive image representing the country's prosperous Jazz Age. However, with American economy in the midst of the Great Depression in the early 30s, manufacturer Cluett Peabody began a new ad campaign for Arrow based on value. And it's artist was James Williamson. He had become famous in the advertising world for his decade-long series of stunning ads for the Ford Model T.

For this new client, Williamson developed a light-hearted approach in his illustrations. They featured young men enjoying life in their Arrow shirts. Some of the ads take on a cartoonish quality. This proved very successful. He remained the primary artist for the brand through the early 1940s. Here's a sample of those ads.

Arrow shirt advertising design by illustrator James Williamson.

1934

Arrow shirt advertising design by illustrator James Williamson.

1937

Arrow shirt advertising design by illustrator James Williamson.

1939

Arrow shirt advertising design by illustrator James Williamson.

1938

Arrow shirt advertising design by illustrator James Williamson.

1934

Arrow shirt advertising design by illustrator James Williamson.
Arrow shirt advertising design by illustrator James Williamson.

1940

Arrow shirt advertising design by illustrator James Williamson.

1941

Browse hundreds more vintage magazine covers & advertising at Monroe Street Books!

Click here.

Related Images:

error: Content is protected !!