Edward Penfield: Master of the Poster.

While everyone thinks of Edward Penfield as America’s foremost poster artist, he also created dozens of magazine covers in the early 1900s. Mostly for Collier’s.

His designs were bold with a limited palette creating eye-catching mini-posters that stood out from the other periodicals.

Born just after the Civil War in Brooklyn, New York, he was the third of four children. Edward was influenced early in his life by his uncle Henry who worked as an artist-engraver for local New York publishers. He enrolled at the Art Student’s League in 1889 and showed an immediate gift for design and drawing. Upon graduation he was hired on to the staff at Harper and Brothers where he had his first work published in Harper’s Weekly, 1891.

For the next decade he executed his posters for the house of Harper, today considered classic examples of the genre.

Here, on a smaller scale are some of his magazine cover designs.

Soilder in his cold weather coats snowing image of man and landscape in background
Outing cover showing an illustration of a male turkey

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